Economy & Jobs — Madison, Wisconsin
Income & Employment
| Median Household Income (Census) | $78,050 |
|---|
| Estimated 2026 | ~$87,700 |
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| Per Capita Income | $48,557 |
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| Poverty Rate | 16.4% |
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| Unemployment Rate | 2.6% |
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| In Labor Force | 165,552 |
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Top Industries
| Industry | Share |
|---|
| Education Healthcare | 32.0% |
| Professional | 15.2% |
| Arts Food | 9.2% |
Local Businesses (County)
| Type | Count |
|---|
| Full Service Restaurants | 478 |
| Fast Food | 443 |
| Real Estate Offices | 334 |
| Insurance Agencies | 238 |
| Law Offices | 226 |
| Child Day Care | 199 |
| Beauty Salons | 193 |
| Dental Offices | 189 |
| Bars | 160 |
| Gas Stations | 145 |
| Fitness Centers | 137 |
| Auto Repair | 131 |
| Commercial Banks | 131 |
| Coffee Shops | 128 |
| Chiropractors | 122 |
Sources: Census ACS 5-Year 2023; BLS QCEW 2023; Census ACS 5-Year 2023, B19013.
