New London: Economy & Jobs
Earnings in New London center on a median $60,612 (1.2× below Waupaca County median $72,830; 1.3× below Wisconsin median $77,485), with homes at a median value of $174,800. The surrounding county supports 108,592 jobs (avg $61,834).
- $84,505 avg taxable income per return — higher than the median household income (vs Wisconsin $74,990).
Income & Affordability
Median household income $60,612 — below the Wisconsin median ($73,427). Poverty rate 21.0% (U.S. average ~12.5%). 42% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).
| Affordability · Home Price To Income | 2.9× |
|---|---|
| Affordability · Home Affordability | affordable |
| Affordability · Rent Pct Income | 16.3% |
| Affordability · Rent Affordability | affordable |
| Affordability · Pct Severely Rent Burdened | 42.1% |
| Affordability · Poverty Rate | 21.0% |
| Affordability · Property Tax Pct Income | 5.0% |
| Irs Income · IRS tax returns filed | $98,170 |
| Irs Income · Total Adjusted Gross Income (thousands) | $8,295,846 |
| Irs Income · Average AGI per return | $84,505 (vs Wisconsin $74,990) |
| Irs Income · Year | 2022 |
| Income Estimate | $70,019 |
| Median Household Income | $60,612 (vs Wisconsin $73,427) |
| Poverty Rate | 21.0% |
Sources: IRS SOI 2022 · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Economic Character
Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.
| Economic Character · Workforce | mixed |
|---|---|
| Economic Character · Top Industry | Manufacturing |
| Economic Character · Income Level | middle-class |
| Economic Character · Median Income | $60,612 |
Employment & Workforce
Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 1.8% — below the U.S. average of ~4%. 9% work from home (U.S. average ~15%).
| Commuter Profile · Mean Commute Min | 24.40 |
|---|---|
| Commuter Profile · Work From Home Pct | 8.6% |
| Commuter Profile · Profile | short commute |
| Employment · Avg annual employment (county) | 108,592 |
| Employment · Total annual wages (county) | $6,714,732,692 |
| Employment · Average annual pay | $61,834 |
| Employment · Year | 2024 |
| State Occupation Wages · Year | 2023 |
| State Occupation Wages · All Occupations · Soc Code | 00-0000 |
| State Occupation Wages · All Occupations · Title | All Occupations |
| State Occupation Wages · All Occupations · Employment | 2,885,990 |
| Unemployment Rate | 1.8% (vs Wisconsin 2.2%) |
Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Industry Sectors
Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.
| Agriculture · Total Farms | 111 |
|---|---|
| Agriculture · Land In Farms Acres | 241,653 |
| Agriculture · Avg Farm Size Acres | 2,177.10 |
| Agriculture · Top Commodities | Animal Totals, Milk, Crop Totals, Grain, Corn |
| Agriculture · Year | 2022 |
| Business Patterns · Establishments (employer count) | 5,261 |
| Business Patterns · Total Employees | 99,768 |
| Business Patterns · Annual Payroll Thousands | 5,777,986 |
| Business Patterns · Year | 2022 |
Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match
Local Business Mix
Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.
| Local Businesses · Grocery Stores | 25 |
|---|---|
| Local Businesses · Liquor Stores | 8 |
| Local Businesses · Gas Stations | 77 |
| Local Businesses · Department Stores | 4 |
| Local Businesses · General Merchandise | 23 |
| Local Businesses · Clothing Stores | 19 |
| Local Businesses · Pet Stores | 5 |
| Local Businesses · Bookstores | 3 |
Sources: Census CBP — NAICS detail codes
Dining Scene
Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.
| Dining Scene · Full Service Restaurants | 166 |
|---|---|
| Dining Scene · Fast Food | 141 |
| Dining Scene · Bars | 84 |
| Dining Scene · Coffee Snacks | 38 |
Sources: Census CBP NAICS 722
Banking
FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.
Branches (3)
SNAP & Food Access
USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.
Sample (5)
| Nearest Snap · Name | Walmart 1471 |
|---|---|
| Nearest Snap · Total In Area | 13 |
Chamber of Commerce
IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.
| Chamber Of Commerce · Name | NEW LONDON CHAMBER OF COMMERCE |
|---|
Sources: IRS EO BMF · Refreshed 2026-04-12
Spending & Tax
Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).
| Federal Spending · Federal Spending Fy2024 | $1,243,997,982 |
|---|---|
| Federal Spending · Per Capita | 6,523.15 (vs Wisconsin $6,238) |
| Federal Spending · Population | 190,705 people (vs Wisconsin 25,785) |
Sources: USAspending API
Other
| Pct Drove Alone | 75.8% |
|---|---|
| Pct Public Transit | 7.4% |
| Pct Walked | 8.6% |
| Retirement Score · Median age | 36.5 years (vs Wisconsin 38.3y) |
| Retirement Score · Ss Household Pct | 32.9% |
| Retirement Score · Hospitals Nearby | 2 |
| Retirement Score · Va Access | Yes |
| Retirement Score · Factors | strong SS base, hospital access, VA nearby |
| Retirement Score · Rating | good |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12