New London: Demographics & People
New London is home to 7,726 people, in 3,363 households. Population grew 3.1% from 7,492 (2022) to 7,726 (2024). Median age 36.5 years. (8.8y younger than Waupaca County; 1.8y younger than Wisconsin). Children under 18 are 24% of the population. Population is 89% White (non-Hispanic) and 7% Hispanic or Latino. The community is relatively homogeneous (Simpson index 0.18). 60% of households are family-led. County is gaining 1,674 residents per year (2022-2023). County health: 40% adult obesity, 17% smoke.
- 2.3 people per household (vs Wisconsin avg 2.4).
- 40% non-family households (singles, roommates) (vs Wisconsin 43%).
- 67 dependents per 100 working-age (youth + seniors / 18-64) (vs Wisconsin 66).
Population & Trend
Population grew 3.1% from 7,492 (2022) to 7,726 (2024) — about 5.2× the recent U.S. annual rate of ~0.6%/yr. Estimated 2026 population: ~7,968 (extrapolated at 1.6%/yr trend). Census Bureau Vintage estimate: 8,299.
| Census data vintage | 2024 |
|---|---|
| Population | 190,705 people |
| Annual growth rate · Population change | 3.1% |
| Annual growth rate · Population (2022) | 7,492 |
| Annual growth rate · Population (2024) | 7,726 |
| Annual growth rate · Population growing | Yes |
| Annual growth rate · Trend category | growing |
| Population | 7,726 people (vs Wisconsin 25,785) |
| Population Estimate | 8,299 |
Sources: Census ACS 5-Year 2023, Table B01003 · Refreshed 2026-04-12
Age Distribution
Median age 36.5y is 2.4 years younger than the U.S. median (38.9y). Children under 18 make up 24% — above the U.S. share of ~22%.
| Age Summary · Median age | 36.5 years (vs Wisconsin 38.3y) |
|---|---|
| Age Summary · Children Pct | 23.6% |
| Age Summary · Character | family-oriented |
| Age Summary · Total Pop | 7,726 |
| Age Summary · Under 18 | 1,820 |
| Age Summary · 18 To 34 | 1,849.0× |
| Age Summary · 35 To 64 | 2,776.0× |
| Age Summary · 65 Plus | 1,281 |
| Population under 18 | 1,820 |
| Median age | 36.5 years (vs Wisconsin 38.3y) |
Sources: Census ACS 5-Year 2024 — place-level B01001 query · Census ACS 5-Year 2023 · Refreshed 2026-04-29
Race, Ethnicity & Diversity
Of 7,726 residents, race / ethnicity breaks down by Census ACS counts (a person can identify with one or more groups). The Simpson diversity index is 0.18 (0 = single group, 1 = perfectly even distribution); this is read as relatively homogeneous.
| White residents | 6,618 |
|---|---|
| Black residents | 130 |
| Asian residents | 136 |
| Hispanic or Latino residents | 443 |
| Diversity Index · Diversity index (Simpson) | 18.0% |
| Diversity Index · Diversity label | relatively homogeneous |
| Diversity Index · Groups counted | 4 |
| Diversity Index · Largest group share | 90.3% |
| Asian population | 0.1% (vs Wisconsin 3.1%) |
| Black population | 1.8% (vs Wisconsin 2.7%) |
| Hispanic or Latino population | 7.1% (vs Wisconsin 6.6%) |
| White (non-Hispanic) population | 88.8% (vs Wisconsin 81.6%) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Ancestry
Self-reported ancestry from Census ACS — what residents report as their ethnic origin, separate from race. Counts can exceed population because people can list multiple ancestries.
Top (8)
Citizenship & Origin
Where residents were born and their citizenship status (Census ACS). 0.3% are foreign-born — below the U.S. average of 13.9%. 2% have naturalized to U.S. citizenship.
| Residents born in this state | 6,989 |
|---|---|
| Residents born in another state | 580 |
| Share born in this state | 90.5% |
| Share born in another state | 9.5% |
| Native-born U.S. citizens | 7.5% |
| Foreign-born residents | 0.3% |
| Naturalized citizens | 1.8% |
| Total foreign-born residents | 173 |
| From Africa | 48 |
Households & Family Composition
3,363 households. Averaging 2.4 people each — smaller than the U.S. average of 2.5. 60% are family households — below the U.S. share of ~65%. Of 1,827 families, 24% are married couples with children.
| Children under 18 | 2,064 |
|---|---|
| Total families | 1,827 |
| Married couples with children | 430 |
| Single-parent households | 139 |
| Average household size | 2.36 |
| Women who gave birth (past year) | 15.4% |
| Grandparents living with grandchildren | 64 |
| Grandparents responsible for grandchildren | 19 |
| Family households | 2,018 households (vs Wisconsin 7,092) |
| Households that are families | 60.0% (vs Wisconsin 57.2%) |
| Total households | 3,363 households (vs Wisconsin 10,843) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Residential Stability & Migration
How long residents have lived here and where they came from. 10.5% moved within the county in the past year — the U.S. baseline is roughly 8–10%. The surrounding county is gaining 1,674 residents per year on net (IRS migration data).
| Moved within the county (past year) | 10.5% |
|---|---|
| Migration · People moving in (annual) | 194,257 |
| Migration · People moving out (annual) | 192,583 |
| Migration · Net migration (in − out) | 1,674 |
| Migration · Population growing | Yes |
| Migration · Year | 2022-2023 |
Sources: IRS SOI Migration 2021-2022 · Refreshed 2026-04-12
Disability
Census ACS measures self-reported functional limitations — vision, hearing, mobility, cognitive, self-care, or independent-living. The U.S. baseline disability rate is about 12–13%; rates trend higher with median age.
| Residents with a disability | 311 |
|---|---|
| Disability rate | 4.3% |
Group Quarters
Group quarters are non-household living arrangements counted by the Census — college dormitories, nursing homes, military barracks, group homes, correctional facilities, and similar institutional or shared housing. 115 residents live in group quarters (1.5% of population).
| Living in group quarters | 115 |
|---|
Other
| Congressional District · District | 8 |
|---|---|
| Congressional District · Congress | 118th |
| Cdc Birth Rate · Fips | 55087 |
| Cdc Birth Rate · State Fips | 55 |
| Cdc Birth Rate · County Fips | 087 |
| Cdc Birth Rate · County | Outagamie |
| Cdc Birth Rate · Birth Rate | 8.6% |
| Cdc Birth Rate · Lower Ci | 7.50 |
| Cdc Birth Rate · Upper Ci | 9.80 |
| Cdc Mortality · Fips | 55087 |
| Cdc Mortality · County | Outagamie County |
| Cdc Mortality · Urban Rural | Small metro |
| Cdc Mortality · Total Deaths 2020 2023 | 6,583 |
| Cdc Vaccination · Fips | 55087 |
| Cdc Vaccination · County | Outagamie County |
| Cdc Vaccination · Dose1 Pop Pct | 72.1% |
| Cdc Vaccination · Series Complete Pct | 66.9% |
| Cdc Vaccination · Booster Pct | 61.8% |
| Cdc Vaccination · Population 2019 | 187,885 |
| Cdc Vaccination · Metro Status | Metro |
| Family Score · Score | 5.90 |
| Family Score · Schools | 6 |
| Family Score · Childcare Centers | 3 |
| Family Score · Youth Sports Orgs | 2 |
| Family Score · Children Pct | 23.6% |
| Family Score · Rating | good |
| Town Summary · Key Facts | population 7,726, growing, family-oriented, middle-class, mixed |
| Town Summary · Population | 7,726 people (vs Wisconsin 25,785) |
| Town Summary · County | Outagamie County |
Sources: NCES school congressional district assignment · federal dataset cascade