Appleton: Demographics & People
Census counts 75,023 people in Appleton, in 31,030 households. Population grew 0.2% from 74,873 (2022) to 75,023 (2024). Median age 37.5 years. (1.4y younger than Outagamie County; 0.8y younger than Wisconsin). Children under 18 are 23% of the population. Population is 80% White (non-Hispanic) and 7% Hispanic or Latino. The community is somewhat diverse (Simpson index 0.30). 60% of households are family-led. County is gaining 553 residents per year (2022-2023). County health: 40% adult obesity, 16% smoke.
- 2.4 people per household (vs Wisconsin avg 2.4).
- 40% non-family households (singles, roommates) (vs Wisconsin 43%).
- 65 dependents per 100 working-age (youth + seniors / 18-64) (vs Wisconsin 66).
Population & Trend
Population grew 0.2% from 74,873 (2022) to 75,023 (2024) — close to the U.S. annual rate of ~0.6%/yr. Estimated 2026 population: ~75,173 (extrapolated at 0.1%/yr trend).
| Census data vintage | 2024 |
|---|---|
| Population | 52,442 people |
| Annual growth rate · Population change | 0.2% |
| Annual growth rate · Population (2022) | 74,873 |
| Annual growth rate · Population (2024) | 75,023 |
| Annual growth rate · Population growing | Yes |
| Annual growth rate · Trend category | stable |
| Population | 75,023 people (vs Wisconsin 25,785) |
| Population Estimate | 75,373 |
| Population Note | Census Place population covers Calumet County, Outagamie County, Winnebago County |
Sources: Census ACS 5-Year 2023, Table B01003 · Refreshed 2026-04-12
Age Distribution
Median age 37.5y is 1.4 years younger than the U.S. median (38.9y). Children under 18 make up 23% — near the U.S. share of ~22%.
| Age Summary · Median age | 37.5 years (vs Wisconsin 38.3y) |
|---|---|
| Age Summary · Children Pct | 22.7% |
| Age Summary · Character | family-oriented |
| Age Summary · Total Pop | 75,023 |
| Age Summary · Under 18 | 17,064 |
| Age Summary · 18 To 34 | 17,800.0× |
| Age Summary · 35 To 64 | 27,739.0× |
| Age Summary · 65 Plus | 12,420 |
| Population under 18 | 17,064 |
| Median age | 37.5 years (vs Wisconsin 38.3y) |
Sources: Census ACS 5-Year 2024 — place-level B01001 query · Census ACS 5-Year 2023 · Refreshed 2026-04-29
Race, Ethnicity & Diversity
Of 75,023 residents, race / ethnicity breaks down by Census ACS counts (a person can identify with one or more groups). The Simpson diversity index is 0.30 (0 = single group, 1 = perfectly even distribution); this is read as somewhat diverse.
| White residents | 60,617 |
|---|---|
| Black residents | 2,176 |
| Asian residents | 5,041 |
| Hispanic or Latino residents | 5,139 |
| Diversity Index · Diversity index (Simpson) | 29.9% |
| Diversity Index · Diversity label | somewhat diverse |
| Diversity Index · Groups counted | 4 |
| Diversity Index · Largest group share | 83.1% |
| Asian population | 6.6% (vs Wisconsin 3.1%) |
| Black population | 2.8% (vs Wisconsin 2.7%) |
| Hispanic or Latino population | 6.6% (at Wisconsin median) |
| White (non-Hispanic) population | 79.5% (vs Wisconsin 81.6%) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Ancestry
Self-reported ancestry from Census ACS — what residents report as their ethnic origin, separate from race. Counts can exceed population because people can list multiple ancestries.
Top (8)
Citizenship & Origin
Where residents were born and their citizenship status (Census ACS). 0.6% are foreign-born — below the U.S. average of 13.9%. 7% have naturalized to U.S. citizenship.
| Residents born in this state | 52,489 |
|---|---|
| Residents born in another state | 16,730 |
| Share born in this state | 70.0% |
| Share born in another state | 30.0% |
| Native-born U.S. citizens | 22.3% |
| Foreign-born residents | 0.6% |
| Naturalized citizens | 7.2% |
| Total foreign-born residents | 4,918 |
| From Europe | 392 |
| From Africa | 2,849 |
| From Latin America | 31 |
Households & Family Composition
31,030 households. Averaging 2.4 people each — smaller than the U.S. average of 2.5. 60% are family households — below the U.S. share of ~65%. Of 18,440 families, 31% are married couples with children.
| Children under 18 | 17,143 |
|---|---|
| Total families | 18,440 |
| Married couples with children | 5,748 |
| Single-parent households | 817 |
| Average household size | 2.35 |
| Women who gave birth (past year) | 13.2% |
| Grandparents living with grandchildren | 410 |
| Grandparents responsible for grandchildren | 193 |
| Family households | 18,596 households (vs Wisconsin 7,092) |
| Households that are families | 59.9% (vs Wisconsin 57.2%) |
| Total households | 31,030 households (vs Wisconsin 10,843) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Residential Stability & Migration
How long residents have lived here and where they came from. 12.1% moved within the county in the past year — the U.S. baseline is roughly 8–10%. The surrounding county is gaining 553 residents per year on net (IRS migration data).
| Moved within the county (past year) | 12.1% |
|---|---|
| Migration · People moving in (annual) | 55,786 |
| Migration · People moving out (annual) | 55,233 |
| Migration · Net migration (in − out) | 553 |
| Migration · Population growing | Yes |
| Migration · Year | 2022-2023 |
Sources: IRS SOI Migration 2021-2022 · Refreshed 2026-04-12
Disability
Census ACS measures self-reported functional limitations — vision, hearing, mobility, cognitive, self-care, or independent-living. The U.S. baseline disability rate is about 12–13%; rates trend higher with median age.
| Residents with a disability | 3,801 |
|---|---|
| Disability rate | 5.1% |
Group Quarters
Group quarters are non-household living arrangements counted by the Census — college dormitories, nursing homes, military barracks, group homes, correctional facilities, and similar institutional or shared housing. 2,387 residents live in group quarters (3.2% of population).
| Living in group quarters | 2,387 |
|---|
Other
| Census Counties | Calumet County, Outagamie County, Winnebago County |
|---|---|
| Congressional District · District | 8 |
| Congressional District · Congress | 118th |
| Cdc Birth Rate · Fips | 55015 |
| Cdc Birth Rate · State Fips | 55 |
| Cdc Birth Rate · County Fips | 015 |
| Cdc Birth Rate · County | Calumet |
| Cdc Birth Rate · Birth Rate | 7.0% |
| Cdc Birth Rate · Lower Ci | 5.40 |
| Cdc Birth Rate · Upper Ci | 9.00 |
| Cdc Mortality · Fips | 55015 |
| Cdc Mortality · County | Calumet County |
| Cdc Mortality · Urban Rural | Small metro |
| Cdc Mortality · Total Deaths 2020 2023 | 947 |
| Cdc Vaccination · Fips | 55015 |
| Cdc Vaccination · County | Calumet County |
| Cdc Vaccination · Dose1 Pop Pct | 61.5% |
| Cdc Vaccination · Series Complete Pct | 58.1% |
| Cdc Vaccination · Booster Pct | 62.9% |
| Cdc Vaccination · Population 2019 | 50,089 |
| Cdc Vaccination · Metro Status | Metro |
| Family Score · Score | 10 |
| Family Score · Schools | 40 |
| Family Score · Childcare Centers | 23 |
| Family Score · Youth Sports Orgs | 7 |
| Family Score · Children Pct | 22.7% |
| Family Score · Rating | excellent |
| Town Summary · Key Facts | population 75,023, stable, family-oriented, upper-middle, mixed |
| Town Summary · Population | 75,023 people (vs Wisconsin 25,785) |
| Town Summary · County | Calumet County |
Sources: NCES school congressional district assignment · federal dataset cascade