Unity: Economy & Jobs
Median household income in Unity is $56,827 (1.4× below Marathon County median $77,884; 1.4× below Wisconsin median $77,485), with homes at a median value of $105,300. The surrounding county supports 11,379 jobs (avg $50,135).
- $67,108 avg taxable income per return — higher than the median household income (vs Wisconsin $74,990).
Income & Affordability
Median household income $56,827 — below the Wisconsin median ($73,427). Poverty rate 17.9% (U.S. average ~12.5%). 7% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).
| Affordability · Home Price To Income | 1.9× |
|---|---|
| Affordability · Home Affordability | affordable |
| Affordability · Rent Pct Income | 17.4% |
| Affordability · Rent Affordability | affordable |
| Affordability · Pct Severely Rent Burdened | 6.9% |
| Affordability · Poverty Rate | 17.9% |
| Affordability · Property Tax Pct Income | 2.4% |
| Irs Income · IRS tax returns filed | $15,300 |
| Irs Income · Total Adjusted Gross Income (thousands) | $1,026,755 |
| Irs Income · Average AGI per return | $67,108 (vs Wisconsin $74,990) |
| Irs Income · Year | 2022 |
| Income Estimate | $66,234 |
| Median Household Income | $56,827 (vs Wisconsin $73,427) |
| Poverty Rate | 17.9% |
Sources: IRS SOI 2022 · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Economic Character
Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.
| Economic Character · Workforce | blue_collar |
|---|---|
| Economic Character · Top Industry | Manufacturing |
| Economic Character · Income Level | middle-class |
| Economic Character · Median Income | $56,827 |
Employment & Workforce
Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 4.2% — near the U.S. average of ~4%. 12% work from home (U.S. average ~15%).
| Commuter Profile · Work From Home Pct | 12.2% |
|---|---|
| Commuter Profile · Primary Mode | drove alone |
| Employment · Avg annual employment (county) | 11,379 |
| Employment · Total annual wages (county) | $570,487,211 |
| Employment · Average annual pay | $50,135 |
| Employment · Year | 2024 |
| State Occupation Wages · Year | 2023 |
| State Occupation Wages · All Occupations · Soc Code | 00-0000 |
| State Occupation Wages · All Occupations · Title | All Occupations |
| State Occupation Wages · All Occupations · Employment | 2,885,990 |
| Unemployment Rate | 4.2% (vs Wisconsin 2.2%) |
Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Industry Sectors
Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.
| Agriculture · Total Farms | 13 |
|---|---|
| Agriculture · Land In Farms Acres | 59,036 |
| Agriculture · Avg Farm Size Acres | 4,541.20 |
| Agriculture · Top Commodities | Animal Totals, Milk, Crop Totals, Grain, Cattle |
| Agriculture · Year | 2022 |
| Business Patterns · Establishments (employer count) | 773 |
| Business Patterns · Total Employees | 9,214 |
| Business Patterns · Annual Payroll Thousands | 441,422 |
| Business Patterns · Year | 2022 |
Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match
Local Business Mix
Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.
| Local Businesses · Grocery Stores | 9 |
|---|---|
| Local Businesses · Gas Stations | 17 |
| Local Businesses · General Merchandise | 7 |
| Local Businesses · New Car Dealers | 4 |
| Local Businesses · Used Car Dealers | 3 |
| Local Businesses · Beauty Salons | 5 |
| Local Businesses · Auto Repair | 13 |
| Local Businesses · Commercial Banks | 9 |
Sources: Census CBP — NAICS detail codes
Dining Scene
Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.
| Dining Scene · Full Service Restaurants | 30 |
|---|---|
| Dining Scene · Fast Food | 11 |
| Dining Scene · Bars | 22 |
| Dining Scene · Coffee Snacks | 5 |
Sources: Census CBP NAICS 722
Banking
FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.
Branches (6)
SNAP & Food Access
USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.
Sample (3)
| Nearest Snap · Name | DOLLAR GENERAL 18231 |
|---|---|
| Nearest Snap · Distance | 4.0 mi |
Sources: USDA SNAP — nearest by coordinates
Chamber of Commerce
IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.
| Chamber Of Commerce · Name | BIRCHWOOD AREA CHAMBER OF COMMERCE INC |
|---|
Sources: IRS EO BMF · Refreshed 2026-04-12
Spending & Tax
Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).
| Federal Spending · Federal Spending Fy2024 | $189,477,316 |
|---|---|
| Federal Spending · Per Capita | 5,466.90 (vs Wisconsin $6,238) |
| Federal Spending · Population | 34,659 people (vs Wisconsin 25,785) |
Sources: USAspending API
Other
| Pct Drove Alone | 76.2% |
|---|---|
| Pct Public Transit | 2.1% |
| Pct Walked | 12.2% |
| Retirement Score · Median age | 41.1 years (vs Wisconsin 38.3y) |
| Retirement Score · Ss Household Pct | 21.5% |
| Retirement Score · Hospitals Nearby | 1 |
| Retirement Score · Va Access | Yes |
| Retirement Score · Factors | older population, hospital access, VA nearby |
| Retirement Score · Rating | good |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12