Title 553 · WI 553

Untitled section

Citation: Wis. Stat. § 553.03

Section: 553.03

553.03

 

Definitions.

In this chapter:

553.03(2)

(2)

 

“Area franchise” means any contract or agreement between a franchisor and a subfranchisor whereby the subfranchisor is granted the right, for consideration given in whole or in part for such right, to sell or negotiate the sale of franchises in the name or on behalf of the franchisor.

553.03(3)

(3)

 

“Division” means the division of securities.

553.03(4)

(4)

 

553.03(4)(a)

(a)

“Franchise” means a contract or agreement, either express or implied, whether oral or written, between 2 or more persons by which:

553.03(4)(a)1.

1.

A franchisee is granted the right to engage in the business of offering, selling or distributing goods or services under a marketing plan or system prescribed or suggested in substantial part by a franchisor; and

553.03(4)(a)2.

2.

The operation of the franchisee’s business pursuant to such plan or system is substantially associated with the franchisor’s business and trademark, service mark, trade name, logotype, advertising or other commercial symbol designating the franchisor or its affiliate; and

553.03(4)(a)3.

3.

The franchisee is required to pay, directly or indirectly, a franchise fee.

553.03(4)(b)

(b)

Unless specifically stated otherwise, “franchise” includes area franchise.

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2023-24 Wisconsin Statutes updated

through 2025 Wis. Act 103 and through all Supreme Court Orders and Controlled Substances Board Orders filed before and in effect on April 3, 2026.

Published and certified under s. 35.18. Changes effective after April 3, 2026, are designated by NOTES.

(Published 4-3-26)